Walmart stands as the world’s largest company by revenue, operating over 10,500 stores across 24 countries. Walmart is well-renowned for its prowess in integrating digital innovations with long-term business objectives.

At Walmart, in-store screens have gone through boom-and-bust cycles due to ongoing operational complexity and a lack of strategic alignment. Today, the proliferation of screens and QR codes within stores has generated complexities for both customers and Walmart’s operational efficiency; customers are confused and overwhelmed, advertisers can’t measure efficacy, and Walmart struggles to update and maintain content. In practice, competing internal priorities have made it difficult to leverage the power of screens to improve the customer experience. Walmart collaborated with Publicis Sapient to rethink their digital signage strategy.

How can we bridge theory and practice by designing a customer-centric, screen-supported, in-store experience that radically supports customer needs while also creating a framework to pursue existing (and future) business goals via in-store screens?

I collaborated with two designers to craft high-fidelity reference designs that effectively communicated our strategy proposal. Prior to finalizing these reference designs, I developed grayscale wireframes, created high-fidelity mockups for storyboards, and translated key insights into final designs.